Target Audience Member Profile

Demographics
Age: 41
Gender: Male
Occupation: Translator
Psychographics
Interests:
-Skiing
-snowboarding
-playing guitar
-music
-skateboarding
-reading
Opinions and attitudes:
- "generally positive"
- "if someone else can do something then I should also be able to"
- "be nice to people where possible"
- "avoid idiots"
Brands worn:
Volcom, Quiksilver, Hurley, Hollister, Levi's, Converse, Vans, Burton
                                                                               Media used:
                                                                                TV, Internet, Radio, CD
What would you like to see in an action film?
Car chases, tension, danger, stunts
What don't you want to see/bored of seeing in action films?
Nothing

Demographics

Age: 18
Gender: Female
Occupation: Student
Psychographics
Interests:
-sports
-music
Opinions and attitudes:
-"when life throws something at you it throws it for a reason deal with it and your life with go on for better"
Brands worn:
- Vans
- Toms
- Next
- New Look
- ax paris
- Superdry
Media Used:
- Internet
- TV
- Music
                                                                  - Magazines